Ole, Ole Ole Ole...

Absolutely no triumphalism allowed at the end of Tory party conference. That was the rule for Team Dave.

Ironically the message may have got lost on the way to the communications department.

Journalists in the press room were offered free red footballs with "give Labour the boot printed on them."

At least Dave's speech stayed on message, to read about how it and the conference went pick up a copy of Friday's paper.

Joseph Watts
Parliamentary Correspondent